I’ve found an interesting tweet today, and want to post on it. I found Tom Wilson’s new post through Richard Florida’s Tweet, “Twisdom: Twitter Wisdom.”
As I wrote in my past post, I like the analogy to consider a social media referring to the real place, and was impressed with Tom’s latest post on Huffington Post, and quote is as follows.

The popular social media website Twitter has turned into the world’s greatest cocktail party, and no one has to clean up afterwards, or even pay the tab. It’s the new electronic campfire we sit around to talk and laugh and even sing. It’s an endless conversation like no other, and it’s just starting to pick up steam.

I feel like as if I’m in such a great cocktail party while I work at my office with colleagues all over the world, and that might be reason why I have such an actual feeling with the engaged information linkage by tweet and retweet.

Web 1.0 – That Geocities & Hotmail era was all about read-only content
and static HTML websites. People preferred navigating the web through
link directories of Yahoo! and dmoz.

Web 2.0 – This is about user-generated content and the read-write web.
People are consuming as well as contributing information through blogs
or sites like Flickr, YouTube, Digg, etc. The line dividing a consumer
and content publisher is increasingly getting blurred in the Web 2.0
era.

Web 3.0 – This will be about semantic web (or the meaning of data),
personalization (e.g. iGoogle), intelligent search and behavioral
advertising among other things.

“Semantic” and “Individual” are the key words.

Web 3.0 Concepts Explained in Plain English (Presentations)

Is “Tagged” a spam site, or what?

ON a nondescript block in Williamsburg, not far from the Brooklyn-Queens Expressway, a new bar and restaurant called Rye opened last week.

There’s no sign out front. The facade, an artfully casual assemblage of old wooden slats, gives the place a boarded-up, abandoned look. It does have a street number, painted discreetly on a glass panel above the front doors, but that’s it. Like a suspect in a lineup, it seems to shrink back when observed.

There are a lot of bars like this right now. They can be found all over the United States, skulking in the shadows. Obtrusively furtive, they represent one of the strangest exercises in nostalgia ever to grip the public, an infatuation with the good old days of Prohibition.

So, their Web site is like this:

Bourbon & Branch, San Francisco

1. Free Online Classified

2. Online Network

3. Guest Blogging

4. Meetup Groups

5. Teaching Adult and Continuing Education Classes

6. Forum Marketing

7. Trade Shows & Conferences of Tangentially Related Industries

7 Non-Traditional Ways to Attract Customers

No. 1: Vienna, Austria
No. 2: Zurich, Switzerland
No. 3: Geneva, Switzerland
No. 4 (tie): Vancouver, Canada
No. 4 (tie): Auckland, New Zealand
No. 6: Dusseldorf, Germany
No. 7: Munich, Germany
No. 8: Frankfurt, Germany
No. 9: Bern, Switzerland
No. 10: Sydney, Australia
No. 11: Copenhagen, Denmark
No. 12: Wellington, New Zealand
No. 13: Amsterdam, Netherlands
No. 14: Brussels, Belgium
No. 15: Toronto, Canada
No. 16 (tie): Ottawa, Canada
No. 16 (tie): Berlin, Germany
No. 18: Melbourne, Australia
No. 19 : Luxembourg
No. 20: Stockholm, Sweden
No. 21: Perth, Australia
No. 22: Montreal, Canada
No. 23: Nuremberg, Germany
No. 24: Oslo, Norway
No. 25: Dublin, Ireland
No. 26 (tie): Singapore
No. 26 (tie): Calgary, Canada
No. 28: Hamburg, Germany
No. 29: Honolulu, U.S.
No. 30: San Francisco, U.S.

“Every phone call was tracked, every order was measured by where it came from, and it told us very quickly that Twitter is useful,” said Jeff Leach, the restaurant’s co-founder. “Sure, there’s the brand marketing and getting-to-know-you stuff. … But we wanted to know: Can it make the cash register ring?”

Michael Farah, founder and CEO of Berry Chill, a yogurt shop with three Chicago locations, has been using Twitter to send out “Sweet Tweets” promos that require users to show they’re Twitter followers of the store. In a month, he’s logged 700 followers and, he said, “sweet tweets” haven’t diminished his daily sales.

The potential of Twitter will be proved through every kind of Twitter promotions by global companies and local companies. In Japan, Dell Japan has launched their Twitter, and now, they have 2,197 followers that could be increasing fast by adding more product news or exclusive promotions. The market of mobile phones in Japan is unique comparing to other countries, and mixing Twitter and mobile phone promotion could have a huge potential. As a matter of fact, McDonald’s Japan has successed in their mobile phone promotion distributing daily coupons.
I think that Twitter’s immediacy fits marketing mix using mobile phones in Japan.

Twitter Proves Its Worth as a Killer App for Local Businesses