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I found a bit interesting post on The Octane Factory titled “Do You Really Need a Website Designer?”

If you bring up the subject of web design with small business people, it wouldn’t take you too long to find someone who has been burned by a web designer. Sadly, some have even come to the conclusion that a web site is not worth the expense, the time or the hassle. I sat down recently and took a look at how and why that happens and hopefully outline some success principles that will help you when you need web design services. Since so many web designers get it wrong, the web design principles that actually work may surprise you.

There is a serious flaw in the web design industry, and small business owners are especially prone to fall victim to it. The problem is that usually, very little business planning goes into a web site design. Too many web designers are more concerned with selling web design with cool movies and effects, than taking the time to build an effective web site that

Here is my comment on this post.

I consider web person should have marketing logic to optimize the site for client’s marketing, business, and branding strategy. As a matter of fact, many web designers tend to construct the site with just their interests on technologies or gimmick as they have been grown up and become as a “Web Designer” without learning conceptual logic of “Design” and “Marketing” They need to know “Design without concept” is just a “Decoration” In other words, the definition of “Web Designer” is often vague, and skill and knowledge of “Web Designer” is different depending on designers or design studios. Sometimes, they are just user interface designers, programmers, Flashers. On the other hand, we can find an excellent “Web Designer” who has its own online marketing logic which could leverage client’s business, revenue, or conversion rate. I, personally, now we are getting into pretty exciting period we can create various online marketing mix using conventional web technologies, new technologies and media. “Web Designer” should learn it could be more exciting to work not only on “Design” “Effect” or “Gimmick” but also on true online “Marketing” that makes them grow as a “Web Director” or “Web Producer.”

Do You Really Need a Website Designer? – The Octane Factory

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