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Category Archives: Marketing

Here is the explanation of Web 3.0 concept.
The slides summ up the main differences between Web 1.0, Web 2.0 and Web 3.0.

Web 1.0 – That Geocities & Hotmail era was all about read-only content
and static HTML websites. People preferred navigating the web through
link directories of Yahoo! and dmoz.

Web 2.0 – This is about user-generated content and the read-write web.
People are consuming as well as contributing information through blogs
or sites like Flickr, YouTube, Digg, etc. The line dividing a consumer
and content publisher is increasingly getting blurred in the Web 2.0

Web 3.0 – This will be about semantic web (or the meaning of data),
personalization (e.g. iGoogle), intelligent search and behavioral
advertising among other things.

“Semantic” and “Individual” are the key words.

Web 3.0 Concepts Explained in Plain English (Presentations)

Abbey Klaassen writes about interesting promotion practices using Twitter to pump up local businesses on Advertising Age. Naked Pizza, a New Orleans healthful pizza shop has recently started to track Twitter-spurred sales at the register, and they found out that an exclusive-to-Twitter promotion brought in 15% of the day’s business.

“Every phone call was tracked, every order was measured by where it came from, and it told us very quickly that Twitter is useful,” said Jeff Leach, the restaurant’s co-founder. “Sure, there’s the brand marketing and getting-to-know-you stuff. … But we wanted to know: Can it make the cash register ring?”

Michael Farah, founder and CEO of Berry Chill, a yogurt shop with three Chicago locations, has been using Twitter to send out “Sweet Tweets” promos that require users to show they’re Twitter followers of the store. In a month, he’s logged 700 followers and, he said, “sweet tweets” haven’t diminished his daily sales.

The potential of Twitter will be proved through every kind of Twitter promotions by global companies and local companies. In Japan, Dell Japan has launched their Twitter, and now, they have 2,197 followers that could be increasing fast by adding more product news or exclusive promotions. The market of mobile phones in Japan is unique comparing to other countries, and mixing Twitter and mobile phone promotion could have a huge potential. As a matter of fact, McDonald’s Japan has successed in their mobile phone promotion distributing daily coupons.
I think that Twitter’s immediacy fits marketing mix using mobile phones in Japan.

Twitter Proves Its Worth as a Killer App for Local Businesses

David Meerman Scott introduced Flip video camera in his latest post, and mentioned that some companies have started with providing cameras to employees and even customers.

It could be interesting if we use it for customer generated campaign.

Flip Video Camera

A Flip Video camera in every marketers and customers pocket

It might not be a right choice to spend more than $600 for a high definition video camera anymore depending on what we record and how to use it.

I found a bit interesting post on The Octane Factory titled “Do You Really Need a Website Designer?”

If you bring up the subject of web design with small business people, it wouldn’t take you too long to find someone who has been burned by a web designer. Sadly, some have even come to the conclusion that a web site is not worth the expense, the time or the hassle. I sat down recently and took a look at how and why that happens and hopefully outline some success principles that will help you when you need web design services. Since so many web designers get it wrong, the web design principles that actually work may surprise you.

There is a serious flaw in the web design industry, and small business owners are especially prone to fall victim to it. The problem is that usually, very little business planning goes into a web site design. Too many web designers are more concerned with selling web design with cool movies and effects, than taking the time to build an effective web site that

Here is my comment on this post.

I consider web person should have marketing logic to optimize the site for client’s marketing, business, and branding strategy. As a matter of fact, many web designers tend to construct the site with just their interests on technologies or gimmick as they have been grown up and become as a “Web Designer” without learning conceptual logic of “Design” and “Marketing” They need to know “Design without concept” is just a “Decoration” In other words, the definition of “Web Designer” is often vague, and skill and knowledge of “Web Designer” is different depending on designers or design studios. Sometimes, they are just user interface designers, programmers, Flashers. On the other hand, we can find an excellent “Web Designer” who has its own online marketing logic which could leverage client’s business, revenue, or conversion rate. I, personally, now we are getting into pretty exciting period we can create various online marketing mix using conventional web technologies, new technologies and media. “Web Designer” should learn it could be more exciting to work not only on “Design” “Effect” or “Gimmick” but also on true online “Marketing” that makes them grow as a “Web Director” or “Web Producer.”

Do You Really Need a Website Designer? – The Octane Factory