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TV screen has been their last great frontier for Adobe.  Adobe’s chief executive, Shantanu Narayen, will announce at the annual National Association of Broadcasters convention in Las Vegas that Adobe is extending Flash to the television screen.  To support the new effort to bring Flash to the TV, Adobe has signed with partners including Intel, Comcast, Netflix and Broadcom.  This could bring significant changes for both companies that selling softwares and those selling hardwares.

“Coming generations of consumers clearly expect to get their content wherever they want on it, on any device, when they want it,” said Bud Albers, the chief technology officer of the Disney Interactive Media Group, who will join Adobe executives at the convention to voice Disney’s support for the Flash format. “This gets us where we want to go.”

Microsoft stands in Adobe’s way with Silverlight.  

“There hasn’t been a true competitor to Adobe for quite some time and Microsoft could potentially start bridging the gap between the PC and the TV even more effectively,” said Josh Martin, an analyst at the Yankee Group. “Maybe they could start putting out some of the fire that Adobe has long held.”

Adobe in Push to Spread Web Video to TV Sets